Who Said A Legend Cannot Be Reborn?

The Royal Cliff Hotels Group held its annual Thank You Party for its top travel agents and media representatives on Saturday 11th December to extend its appreciation for the continuous support throughout 2010.

A press conference was held at the Orchid Ballroom of the Royal Cliff Grand Hotel, one of the four 5-star hotels within the hotel group, where Mrs. Panga Vathanakul, Managing Director of the Royal Cliff proudly revealed the resorts new name and distinctive identity…

The State of Exclusivity & Fascination

The concept highlights the objective to position Royal Cliff in a private estate within the locality in Pattaya. This rebranding initiative is designed to attract a wider audience, create an entirely new guest experience, and offer an assurance to exceed the hotel group’s already high expectations.

This notion began from the deep roots, and has flourished into a multi-million baht investment that has enhanced the Royal Cliff entirely. Consequently, each of the four hotels; the Royal Cliff Beach Hotel, the Royal Cliff Beach Terrace, the Royal Cliff Grand Hotel (formerly the Royal Cliff Grand Hotel & Spa) and the Royal Wing Suites & Spa have developed their own identity to suit every possible traveler.

The rebranding progression is supported by the extensive development process during 2010, which has allowed the Royal Cliff Hotels Group to soar ahead of all its competitors. By enhancing the rooms and suites throughout all four hotels, the five star resort now offers a chic new feel with fresh, modern facilities along with its legendary high class service.

The resort recreates individual characteristics for each of its eleven restaurants and bars which are complemented with new stylish logos that tell a tale of each venue;

The contemporary Royal Cliff Beach Hotel together with the Royal Cliff Beach Terrace is home to the 24 hour international delights of Panorama – Dramatic Atmosphere; Maharani – Queen of Indian Flavours; the grilled specialties of the Royal Grill Room & Wine Cellar – Excellence & Heritage; and Breezeo – Be Yourself Dining, offering wide range of beachside tapas selections.

The sophisticated Royal Cliff Grand Hotel boasts its Asian flavours with Chamu – Japanese Corner; Larn Thong & Terrace – Authentic Thai Traditions, Rossini – The Godfather’s Favourite and Chrysanthemum – Dynasty Chinese Cuisine.

And the elegant Royal Wing Suites & Spa prides its stylish restaurants with Caprice – A Taste of Riviera; the Terrace @ Caprice and La Ronde – Pool Sensation.

The newest of the restaurants is Breezeo; Be Yourself Dining which offers an innovative, fresh atmosphere with a brand new concept that will change the face of beachside dining. The “Be Yourself” motto allows guests to create their own personal experiences with interactive entertainment, “make-your-own” cocktail menus and never seen before, international tapas delights.

Many new features have been added to the 64 acre property including the dramatic development of the pool area at the Royal Cliff Beach Hotel. The spacious surroundings and trendy new furnishings perfectly blend in with the magnificently designed salt water Infinity Edge Swimming Pool area known as the Infini Pool & Bar; an ideal place to host this year’s impressive Thank You Party offering a dreamlike atmosphere opening to the Gulf of Thailand.

In addition, the New Year will further develop the resort by welcoming the new age IPTV system offering guests free online communication including internet access, HD live TV, easy connection to the resort along with its facilities and access to in-room electronic devices all from the in-room television.

The constant developments and beautification projects throughout the resort’s 37 years have made it possible for the resort to accommodate the needs of every local and international leisure as well as business traveler. As a result, the Royal Cliff Hotels Group has established a worldwide reputation as a leader within the hospitality industry; for which it has received numerous well respected local and international awards.

To reach the summit of this extensive rebranding process, the Management System Certification Institute (Thailand) has recently announced that the Royal Cliff Hotels Group, which includes Eastern Seaboard’s Best MICE venue, Pattaya Exhibition And Convention Hall (PEACH) will receive accreditation for three of the most honoured certifications which will be added their already famous record of awards.

The Royal Cliff Hotels Group will be the first resort and convention hall group in the world, to have accomplished such an outstanding achievement. The certifications include the ISO 14001:2004 for Environmental Management System, the extension scope of ISO 9001:2008 for Quality Management System and TIS 22300-2551 for MICE Security Management System. These collective achievements have made the Royal Cliff Hotels Group a unique establishment recognized throughout the world.

The Royal Cliff Hotels Group rebranding process could not happen at a better time. Both business and leisure travel in Thailand is expected to increase in the year 2011, and the Royal Cliff Hotels Group is more equipped and ready than ever before.

37 Years
One Hotel Group
94 International Awards
1,000,000 Smiles
The One and Only….in Asia Pacific

Who said a legend cannot be reborn?