Royal Cliff Hotels Group to further introduce its repositioning statement at the IMEX 2011

The Royal Cliff Hotels Group will be attending the IMEX 2011 from 24th – 26th May held at Hall 8, Messe Frankfurt, Germany.

IMEX in Frankfurt is the essential worldwide exhibition for meetings and incentive travel; a 3-day affair delivering strategized and focused access to a dynamic business environment, thought provoking professional education and great opportunities for business networking for exhibitors, hosted buyers and trade visitors.   This annual trade fair is attended by countries representing national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers, trade associations and more. In the final run-up to IMEX in Frankfurt, the IMEX Group has announced a variety of additions to its programme, including more exhibitors and a number of important new hosted buyer groups. In total, IMEX expects a record number of hosted buyers to attend the show, exceeding last year’s attendance of 3,870.

Royal Cliff Hotels Group will be represented by two of its top management, Mrs. Panga Vathanakul, Managing Director and Mr. Vitanart Vathanakul, Executive Director. Mrs. Vathanakul is responsible for the day-to-day operations and management of the entire hotels group property; where as Mr. Vathanakul oversees the sales, marketing, MICE and business development areas for the property. The Royal Cliff Hotels Group is also home to Pattaya Exhibition And Convention Hall (PEACH), the largest and best state-of-the-art convention centre outside of Bangkok, Thailand.

At this worldwide meet, the Royal Cliff Hotels Group will further introduce its repositioning statement, as a ‘one hotel group’ with a distinct and unique identity, Royal Cliff Hotels Group along with a notable statement which impressively declares the attributes of, ‘A State of Exclusivity & Fascination’. The idea behind the concept emphasizes the hotels group’s desire and objective to position the Royal Cliff Hotels Group in a private estate within the locality of Pattaya. This repositioning enhancement initiative is designed to attract a wider and a more diversified clientele, creating an entirely phenomenal guest and business experience, and to offer an assurance that the hotel group is ready to exceed the already high expectations of its guests. This repositioning exercise is in line with the recent upgrading and refurbishment projects under taken by the hotels group to ensure greater comfort for its guests. In addition, the hotels group is determined to establish new contacts with emerging markets. This meet also gives the hotels group the opportunity to re-establish associations with supporting contractors and industry players.

The Royal Cliff Hotels Group will join Thailand Convention & Exhibition Bureau (TCEB) President, Mr. Akapol Sorasuchart and entrepreneurs from other agencies in the Thai MICE market to this annually held trade event. TCEB will continue to promote its MICE campaigns throughout 2011 and at IMEX, to reiterate to the world that Thailand is a dynamic business event destination, by highlighting the unique strengths and attractions that have made it a popular MICE destination worldwide.

Participation in this exhibition will enable Thailand to boost confidence in the international community in terms of the country's potential and readiness in holding events of that nature in Thailand. In addition, it will also provide great opportunities for Thai entrepreneurs to meet face-to-face with international buyers, which will help expand the Thai MICE market and bring it up to a level on par with international standards. By participating in this trade show, the Thailand Convention & Exhibition Bureau (TCEB) expects to attract more European arrivals in the MICE industry to visit Thailand, generating more earnings for the country’s tourism sectors.

VOTE NOW!  18th Annual World Travel Awards 2011
The luxury Royal Cliff Hotels Group – Pattaya, Thailand has been nominated in the 18th Annual World Travel Awards in the following two categories: Thailand’s Leading Beach Resort & Thailand’s Leading Resort
Hailed as the travel industry's equivalent to the Oscar's, the World Travel Awards are the most comprehensive and most prestigious awards ceremony in the global travel industry to date. Established in 1993, World Travel Awards serves to recognise, reward and celebrate excellence across all sectors of the global travel and tourism industry. The Royal Cliff’s 2011 nominations were based on its previous year’s impressive voting calculations wherein loyal agents and valued guests selected the property as their favoured Beach Resort / Best Resort in Thailand. To cast

Fyour vote for the Royal Cliff Hotels Group please visit

Situated on a 64 acre private parkland estate overlooking the stunning Gulf of Thailand, the Royal Cliff Hotels Group offers the perfect beachfront setting with traditional and modern Thai style furnishings, extraordinary service and the ambience of absolute luxury. The 64 acre property is home to four award winning 5-star hotels offering a sensory experience defined profoundly by its style, culture and elegance - all presented with the distinctive spirit of the State of Exclusivity and Fascination. The Royal Cliff Hotels Group also  offers extensive meeting facilities including 3 ballrooms, a total of 54 meeting rooms as well as the Pattaya Exhibition And Convention Hall (PEACH);  a multipurpose convention and exhibition centre (hall divisible into 9 separate sections) with a theatre-style seating capacity of up to 8,000 delegates. Comprehensive incentive programs are available with dedicated conference & incentive specialists based at the hotels.