Royal Cliff Hotels Group and AssetWise join forces to drive Thailand to become a leading sports destination

JUNE 2023

Pattaya, 2 June 2023 – The partnership between Royal Cliff Hotels Group and AssetWise was forged through their aligned values in making Thailand a leading sports destination especially for Tennis. The first event that the two companies worked together on was organizing the successful ITF Masters Tennis Championship held in November. The tournament attracted around 200 players from across the globe with the oldest player being over 80 years old. From this event and with Royal Cliff’s expertise in organizing multiple sports activities came the idea of creating 2 international Tennis events. The first event will be the first time that the 2 organizations have done which is the Junior Tennis Tournament. The second event will be the repeat of the ITF Masters which Royal Cliff has been granted the highest grade in Asia by International Tennis Federation. The two events will be taking place at the resort’s Fitz Club, luxury fitness centre, on 3 – 4 June and 18 – 24 November 2023 respectively.

The sport projects is supported by a number of governmental agencies and officers who appreciate the goals and contribution to the country. A press conference to discuss and explain more about the sports initiative was held at Fitz Club. Khun Vitanart Vathanakul, the CEO delivered the opening speech and welcomed honorable guests including Deputy CEO of AssetWise PLC Khun Paneeta Malaivongs and Marketing Director of Tecnifibre Mr Wee Lim – the two main sponsors of both events. Other honorable guests present at the press conference included Member of the Pattaya City Council Khun Damrongkiat Phinitkarn, Tourism Authority of Thailand Pattaya Office Director Khun Anoma Vongyai and Marketing Representative of Eastern Meetings Incentives, Conventions and Exhibitions (M.I.C.E) Khun Rattanachai Sutthidechanai.

The AssetWise Junior Thailand Championship will feature singles and doubles for players of all levels. Players can earn points toward a national ranking. Over 200 young athletes have registered to join the tournament to sharpen their skills and have some fun. The numbers of participants have exceeded the record set by other venues. Beside the competitive matches, there will be a tennis clinic by coaches of Fitz Club to help prepare players before the games start. The event will also have live food stations and a kids’ corner with games and prizes for everyone. Medical officers and support services will be on hand for players throughout the tournament.

As one of the most prestigious tennis competitions in Asia, the ITF MT-700 Masters Championship has seen over 200 players from across the globe competing in singles, doubles and mixed doubles. The event accepts players of the ages between 35 to 75 of all skill levels and nationalities. ITF MT-700 Masters Championship is regarded as a significant tournament on the ITF World Tennis Masters Tour calendar and offers an opportunity to earn points toward a global ranking. With the restrictions of travel being lifted we are expecting over 250 players from across the globe to attend.

“We are thrilled to host the two tournaments and provide a competitive platform for young and adult tennis players to display their skills,” said Mr. Vitanart, CEO of Royal Cliff Hotels Group. “Our goal is to make Pattaya a leading family and sports destination and to welcome players from across the globe, while at the same time promoting physical and mental health, building new friendships and creating a positive difference to this world-famous resort city. I would like to give special thanks to our two wonderful sponsors, AssetWise and Tecnifibre. Without their support we would not have been able to organize this amazing event. Their contributions are highly appreciated.”

“At Assetwise, we are thrilled to announce our renewed partnership with Royal Cliff to support projects that perfectly align with our brand values and promote the essence of an active lifestyle, passion, and happiness. Together, we aim to further elevate Thailand’s reputation as a premier sports destination and create remarkable experiences for sports enthusiasts worldwide”, said Ms Paneeta Malaivongs, Deputy CEO of AssetWise.

Marketing Representative of Eastern M.I.C.E Khun Rattanachai Sutthidechanai said “I am honored to be invited to this exciting event. I would like to commend Royal Cliff for arranging competition for kids to foster their development and making a positive impact to the society. Thailand Convention and Exhibition Burean and I, we are glad to lend our support to the resort’s sport activities that will take place in the future.”

Fitz Club – Racquets, Health & Fitness has been frequented by past top ATP players including Mikhail Youzhny, Denis Istomin and Nikolay Davydenko who has set up tennis camp here before. Its tennis courts are of the same standard as the Australian Open so top players choose Fitz Club to get used to the conditions and prepare for the upcoming grand slam tournament. Renowned as the leading luxury sports center in Thailand’s Eastern Seaboard region, Fitz Club is fully equipped with state-of-the-art facilities including excellent cardio machines, 7-floodlit tennis courts, 2 air-conditioned squash courts, table tennis, a swimming pool, and sauna & steam rooms.

For more information, please contact Fitz Club team at We have planned a fun filled weekend ahead for the families.

About AssetWise

AssetWise aims to develop both vertical and horizontal projects on high-potential locations under the “We Build Happiness” concept. Currently, the company has completed the development of 50 condominium and housing estate projects under its brands that are created to bring happiness appropriate to all lifestyles, including KAVE, ATMOZ, MODIZ, ESTA, and THE HONOR brands, with a total investment of THB 55.3 billion.

In picture: Khun Vitanart Vathanakul, CEO of Royal Cliff Hotel Group welcomes honorable guests and delivers opening remarks at the press conference
In Picture: Khun Panga and Khun Vitanart Vathanakul, Managing Director and CEO of Royal Cliff Hotels Group (centre), Khun Paneeta Malaivongs Deputy CEO of AssetWise (3rd from right), Tecnifibre Marketing Director Mr. Wee Lim 2nd from left, Member of the Pattaya City Council and Secretary-General of the Entertainment & Tourism Association of Pattaya City Khun Damrongkiat Phinitkarn (4th from left), Tourism Authority of Thailand Pattaya Office Director Khun Anoma Vongyai (6th from left) and Marketing Representative of Eastern MICE Khun Rattanachai Sutthidechanai (5th from left).
In picture: Honorable guests take pictures together before the Tennis clinic session which was arranged to prepare the kids for the upcoming tournament
In picture: Young tennis players practice with the Fitz Club’s professional coach to prepare for their matches on 3-4 June at Fitz Club
Royal Cliff Hotels Group and AssetWise join forces to drive Thailand to become a leading sports destination
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